Rethinking Your SaaS Site? Why Webflow's SEO Wins

By Mike Miello

Building a SaaS website?

Heard of Webflow? 

Should you try it?

The short answer is yes

What about Webflow's SEO capabilities? 

The short answer is solid as well.

Webflow has proven excellent for least on the sites I've interacted with. As long as you incorporate SEO best practices as you develop your site, your Webflow site can match the SEO of any other platform.

I have not seen any factual evidence that this isn't the case. 

Let's dive into the world of Webflow for SaaS, along with SEO.

With Webflow, you can have a stunning-looking website and climb the ranks on search engines, attracting your target audience. 

I'll be your wingman on this SEO journey, and together, we'll uncover the art of optimizing your Webflow site to make it visually captivating and search engine-friendly. I'll break it down from keywords to backlinks into bite-sized steps that even a tech newbie can conquer.

Speaking of Wingman, here's a short plug for my SEO wingman chrome extension on-page SEO.

What is Webflow?

Webflow is a website builder allowing users to design, build, and launch responsive websites visually without writing code. It seamlessly merges design and development into a singular platform, making it a popular choice for designers and developers. By harnessing the power of HTML, CSS, and JavaScript, Webflow provides real-time, on-the-fly design updates, empowering users to:

  • Design Intuitively: Create visually captivating designs with a user-friendly interface.
  • Develop Without Code: Translate those designs into fully functional websites without diving into coding.
  • CMS Integration: Manage content easily with its built-in content management system.
  • Responsiveness: Ensure designs look great on all devices, from desktops to smartphones.
  • Hosting: Launch websites with Webflow's high-performance hosting infrastructure.

In essence, Webflow bridges the gap between design and code, streamlining the web development process and offering a holistic solution for creating websites.

Is Webflow good for SaaS?

Webflow stands out as a premier web design platform, but its suitability for SaaS (Software as a Service) companies is particularly noteworthy. 

Here's why:

  • User-Centric Interface: Webflow boasts an intuitive interface equipped with drag-and-drop functionalities. This empowers users, even those with minimal technical expertise, to craft and adapt website designs effortlessly.
  • Code-Free Customizations: One of the hallmarks of SaaS companies is the need for agility. With Webflow, SaaS businesses can swiftly create, modify, and optimize web pages. The platform eliminates the necessity for deep coding expertise, making it a time-saving and cost-effective solution.
  • Responsive Designs: Ensuring software compatibility across devices is vital for SaaS businesses. Webflow's responsive design capabilities mean your website will look and perform impeccably, whether accessed via desktop, tablet, or mobile.
  • Integration Capabilities: SaaS platforms often require various integrations, from payment gateways to customer support widgets. Webflow seamlessly supports third-party integrations, ensuring your site functions at its peak while catering to your specific SaaS needs.
  • Scalability: As SaaS companies grow, so does their need for a robust web presence. Webflow is built to scale, accommodating the evolving needs of dynamic SaaS enterprises.
  • Enhanced Performance: In the SaaS world, speed and uptime can make or break user trust. Webflow's reliable hosting infrastructure ensures optimal site performance, leading to enhanced user experience and retention.

Seriously, Webflow is not just a solid choice for website design; it's a strategic tool for SaaS companies aiming for efficiency, scalability, and superior user experience. If you're in the SaaS sphere and looking for a web solution that aligns with your unique needs, Webflow is worth serious consideration.

Set Up SEO in Webflow with Ease: A Step-by-Step Guide

Navigating the realm of SEO can be intricate when using any new platform. Here's a guide that any SaaS or any company can follow to ensure proper SEO setup. 

I have experience implementing Webflow SEO among other platforms like Squarespace and WordPress. Webflow is no more difficult or less empowering. You need a few minutes to familiarize yourself with the dashboard, just like any platform, and then you're ready.

Here's a concise guide to setting up SEO in Webflow:

Access SEO Settings:

Log into your Webflow dashboard.

  • Select the project you're working on.
  • Navigate to the 'Project Settings' and click the 'SEO' tab.

General SEO Settings:

Site Name & Default Meta Title: Enter a descriptive title for your site.

Meta Description: Write a compelling 150-160 character description that summarizes your site's content.

Open Graph Settings: 

Customize how your website appears when your site's URLs are shared across social media platforms like Facebook and LinkedIn.

Page-Specific SEO Settings:

In the Designer tool, select the page you want to optimize.

  • Under the 'Settings' tab, you'll find fields for 'SEO Title' and 'Meta Description'. Populate them with relevant, keyword-optimized content.
  • Scroll down to set up Open Graph settings for the specific page.

Set Up XML Sitemaps:

Webflow generates an XML sitemap for your site that automatically updates. You can add this to Google Search Console to make sure that Google has full visibility on your desired public pages.

  • Ensure it's enabled in the 'SEO' tab under 'Project Settings.'
  • You can access the sitemap at

Robots.txt File:

Navigate to the 'SEO' tab in 'Project Settings'.

  • Customize your robots.txt file to guide search engine crawlers on which pages or files to index or ignore.

301 Redirects:

Useful for directing old URLs to new ones.

In 'Project Settings', go to the 'Hosting' tab and then to the '301 Redirects' section to set up your redirects.

Ensure Clean URL Structures:

Webflow provides slug customization. Make your URLs descriptive and relevant to the page content.

Mobile Optimization:

Ensure your design is responsive. Webflow's design platform aids in creating mobile-friendly layouts.

Optimize Images:

Use Webflow's asset manager to upload and manage images. Ensure they're appropriately sized, and consider adding ALT text for better accessibility and SEO.

Integrate Google Analytics & Search Console:

Navigate to 'Integrations' in 'Project Settings'.

Insert your Google Analytics tracking ID and verify your site with Google Search Console for detailed performance metrics.

By following these steps, you'll be well on your way to harnessing the full potential of SEO in Webflow. Remember, SEO is an ongoing process; always monitor, adjust, and refine your strategies for best results.

Taking the Webflow Leap for Your SaaS

The digital world is ever-evolving, and staying ahead requires flexible, powerful, and efficient tools. As a SaaS founder, your website is not just a digital business card. It's the digital embodiment of your product's vision, values, and capabilities.

Webflow offers design finesse, development flexibility, and SEO prowess. The platform allows you to craft stunning websites without compromising search engine visibility. And while every new platform has its learning curve, Webflow's SEO setup is straightforward, even for those not deeply entrenched in the tech world.

If you're contemplating a shift or a fresh start for your SaaS website, remember that today's decisions will shape your digital future. As you've seen, Webflow has proven its mettle in the SaaS sphere, combining ease of use with robust SEO functionalities.

So, as you stand on the cusp of this decision, ask yourself: Are you ready to take the leap and harness the full potential of what Webflow offers for your SaaS venture?

michael miello, owner of Webodew

This post was written by me, Mike, owner of Webodew. Please feel free to contact me anytime.

first Impressions Matter in business.

The last thing you need is your website giving the wrong impression.

Here's a free guide covering 5 major website areas that influence people's perceptions of your business and how you can make changes today!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
5 things your website should cover book cover