How to Add Schema in Webflow for Better Search Ranking Visibility
Do you have a Webflow website? Awesome!
And have you heard of schema markup and want to add it to your Webflow website because it can impact your website SEO and visibility?
If so, you're in the right spot.
This post will show you:
- What is Schema markup in simple SEO terms
- Advantages of using schema on your website?
- How to add schema to Webflow (video)
- How to test schema to make sure it works
Schema markup is a powerful add-on to your website once you understand how it can help your search engine visibility.
And best of all, very few competitors are adding schema to their website.
Now, let's learn about Schema for Webflow.
What is Schema in SEO terms?
Schema, short for schema markup, is a markup language that helps search engines better understand your website content.
There is no evidence that schema has a direct effect on organic search rankings.
But there is HUGE visual upside which has shown signs up increase click-thru rates.
Search engines like Google "may" use your schema to display some of this added information directly on search results pages.
Here's some examples:
Schema example for blog post
Schema example for food recipe
Schema has a website but I explain schema markup as additional data tags that help web crawlers understand what your web pages contain.
For example, the word "bat" can have different meanings. It can be the tool used in baseball or it can be an animal.
In human conversation, it's easy for us to tell the difference. But for computers, it creates confusion because....well, we're still smarter and search engine algorithms aren't great at deciphering context! ha!
So schema makes it clearer to the search engine what bat you are referring to.
You are feeding search engines clear information about the content on your page that helps answers people's search queries.
And with this extra clarity, there's a good chance that Google will provide a more visual display of your web pages.
Advantages of using Schema on your Webflow website?
While there is no directly impact on organic search rankings, the visual opportunities in SERPs (search engine result pages) are powerful.
And this becomes interesting for people searching.
If you selling products like gym gear, for example, Google can show important product attributes that might entice a searcher to learn more about your products.
Schema example for web shop product
These extra visual differences make your web page stand out, and appear to answer someone's question more head-on....which is great for getting more clicks.
And with more clicks, this will suggest to search engines that your page is performing great, and thereby increase your organic search ranking.
How to add schema to Webflow (ecommerce video example)
Adding Schema to your e-commerce product pages is a great way to optimize for SEO. When you add Schema to products, you can help Google understand your product's specs such as price and sizes and Google will display this search information.
This will help improve your visibility and rankings on search engine results pages (SERPs). Schema can help you define the structure of your product pages and help you optimize for better search engine visibility.
To help show with adding schema to Webflow, I created this video that shows this.
Add Schema to Webflow blog articles (video tutorial)
Here's another video tutorial focused on schema on your Webflow blog posts.
And here is the Schema generator tool that I used to make it super simple to create my schema.
Schema examples you can easily add to your Webflow site include:
You can visit Google Search Central to get a list of all the various schema types available for websites.
Some schema examples include:
- price of product
- customer review
- physical location
- author information
- Product material
- Product size
- Product reviews
- Products price
- Product categories
You can feed all these attributes and they become opportunities to be displayed as people search for things related to your product.
Test schema to make sure it works
Once you have your schema loaded in Webflow, you want to test it to make sure it works.
You have a couple of options to test schema.
Schema Markup Validator
This is provided by Schema.org-based and is more simple. It will tell you if your web pages are displaying schema and provide a warning if some coding needs to be corrected.
Rich Results Test
This one comes from Google and will also tell you if your schema is working and provide errors. However they go further and let you know areas that you could add for more schema into your website. This can be helpful to ensuring that your maximizing schema throughout your website.
Conclusion: Schema makes your Webflow site stronger
Schema markup may sound tough, but it's not.
Webflow makes it easy to add schema markup.
And by adding it, it might just add that extra juice you need to get more people clicking on your website.
Thanks for reading and if you're looking for schema help, please consider me to hire as a Webflow SEO consultant.
Rock your day!