Nonprofit and Podcast

Problem

PreparationTech needed a website that inspires kids and that corporations understand. Of the many challenges that children encounter, PreparationTech wanted to work on the challenge of opening kid's minds to opportunities within the tech world. But PreparationTech is going a step further to help kids learn from people of ALL backgrounds and interests.If you look at the makeup of the tech sector, diversity is a problematic area.

Corporations are well aware and working on the issue, but the issue stems prior to people entering the workforce. Deborah, leading PreparationTech, knows this personally as she climbed the ranks of Fortune500 companies, and believes that if you can plant the right seed in a kid's mind, no matter their race/gender preference or interests, it might harvest a better world.She brought me into this project because she trusted that I could house her vision into a website platform that will grow as her positive impact will grow.The website is meant to inspire kids from all sorts of people and provide a platform for corporations to engage.

It was my job to help:

• Set up entire new website and email
• Design and develop a website with only the logo as any sort of design direction
• Developed flexible databases so interviews can be filtered by preference
• Platform for kids to be inspired by others they can relate with
• Part of advisory board to help with technology

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Solution

This platform is for kids, and so my number 1 priority was to have a pizza party design sprint. Eating pizza with kids, I held an informal design sprint workshop with the lab director. This provided fun ideas that would be worked into the website.

I decided to:

• Design and develop a website with only the logo as any sort of design direction
• Developed flexible databases so interviews can be filtered by preference
• Platform for kids to be inspired by others they can relate with
• Part of advisory board to help with technology

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Results

The website is creating momentum among potential partners (corporations) as they can clearly see the value and need to tackle important areas such as social diversity and inclusion.

We've been able to strike conversations with:

• YouTube
• SnapChat Inc.
• Google

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