How to Get Your Website Found in AI Tools Like ChatGPT
If SEO is already something on your radar, you might’ve asked yourself lately:
“How do I get my site to show up in ChatGPT or Perplexity?”
You’re not alone. And honestly, it’s a smart question—because people are already using AI tools to search for stuff.
Think:
- “Who’s the best accountant near me?”
- “Find a Webflow SEO expert.”
- “Best way to file taxes for freelancers?”
And while traditional search still matters, AI-powered search is growing fast. So here’s the good news: if you’re already doing SEO, you’re halfway there. But now it’s time to adapt that SEO strategy so AI tools can see (and love) your site too.
Let’s dive in.
Wait… What’s Actually Happening Here?
AI tools like ChatGPT, Claude, and Perplexity scan tons of public web content to answer questions.
They’re pulling from:
- Blog posts
- FAQs
- Directories
- Review sites
- Schema (structured data)
So if your content isn’t clear, helpful, or structured well, there’s a chance AI might just… skip you. 🫥
3 Things You Can Do to Improve Your AI Visibility
1. Write Like You’re Actually Helping Someone
Instead of just saying, “We offer strategic accounting services,” try answering real questions like:
- “How can I reduce my small business tax bill?”
- “What forms do freelancers need to file in France?”
This kind of content feeds AI tools exactly what they want: direct answers to direct questions.
👉 Tip: Review your site and ask yourself, “Am I actually answering questions people would type into ChatGPT?”
2. Add Structured Data (a.k.a. Schema Markup)
Think of structured data as giving AI a cheat sheet to understand your content.
For example:
- LocalBusiness schema helps identify your location and services.
- FAQ schema tells AI what questions you’re answering.
- Article schema helps blogs and guides get indexed more precisely.
And if you’re using Webflow and need help with schema?
Check out my Webflow SEO Kickstart Package or tutorials on my site.
3. Get Mentioned in Trusted Places
AI tools are a bit like humans—they trust reliable sources.
So if you want to boost your credibility:
- Get listed on local directories and associations
- Ask happy clients to leave reviews
- Get featured in podcasts, interviews, or blog roundups
These mentions help build authority, which makes it more likely AI will cite (or suggest) you when people ask questions.
Why This Matters
More and more, we’ll see search results shift from 10 blue links to a single answer from an AI.
If that answer mentions your business? That’s gold.
And that’s the point of AI SEO: Get found when someone’s looking for exactly what you offer—even if they’re not using Google.
TL;DR Takeaways
Here’s your AI SEO checklist:
✅ Write answers to real questions
✅ Add schema markup to your content
✅ Get trusted backlinks and mentions
That’s it. You’re not starting over—just evolving.
FAQs
AI SEO is about helping your content show up in tools like ChatGPT and Perplexity. Instead of just ranking on Google, you’re aiming to be the answer when someone asks an AI tool for advice or recommendations. It builds on regular SEO, but with a focus on clarity, structure, and authority.
Start by making sure your website answers common questions clearly. Use plain language, organize content logically, and add structured data (schema). Also, try to get your site mentioned on reputable sources. These steps help AI better understand and trust your content.
Structured data tells AI what your content is about—kind of like giving it a cheat sheet. Whether it’s a service, product, blog post, or location, schema helps AI tools pick your content more confidently when generating answers.
Getting backlinks from trusted sources is key. This could be online reviews, podcasts, blog features, or partnerships with well-known brands. When other respected sites mention you, AI tools are more likely to see your content as trustworthy.
Not at all! Most businesses just need to make small, smart updates—tweaking headlines, adding schema, improving internal links, and rephrasing content to answer questions directly. You’re likely closer than you think.
This post was written by me, Mike, owner of Webodew. Please feel free to contact me anytime.