Twenty years of web design, one annoyance…video
My co-founder and I have been building websites for the better part of twenty years. Different agencies, same headache: putting video on a site is a pain. The good hosts are slow. The fast ones are fiddly, and they make you hand-optimize everything before it behaves.
For two decades, we just lived with it. Then the tools changed.
So we built it ourselves
New tech finally got to the point where two web guys could give it a real shot. Not a weekend hack. An actual product. Speed first, ready out of the box, with the customization a designer actually wants. So we built the thing we’d been wishing existed for twenty years. That became SuperMoo.
My job: turn it into a brand
My partner runs development. I run the creative. And the creative came down to one question: in a category this crowded and this beige (or corporate feeling), how do we stand out and earn people’s trust? YouTube. Vimeo. Loom. Wistia. Blend in there and you’re invisible.
So the whole brief was simple. Be fun. Be impossible to forget. It starts with the name. SuperMoo has a ring to it. It makes you smile. It sticks. It makes you make cow noises…moo! Everything else came from that same instinct: one promise anyone gets in a second (video shouldn’t slow your site), pricing you can read in five seconds, and a personality most SaaS would never risk. There’s a cow. We say moo. People remember it.
An idea became a brand. Clear, memorable, a little fun.
The part that surprised us
Here’s what we didn’t see coming. Two people could build to a standard we used to think took a whole company. SuperMoo runs on the same video infrastructure behind Netflix and Spotify. Embeds load in 0.18 seconds. Uptime sits at 99.9%.
And I built the site itself without Webflow for the first time, straight with AI, so I can ship a change almost as fast as I think of it. After twenty years of working around other people’s tools, building our own to this quality has been the most fun part of the whole thing.
What it shows
I can take an idea and turn it into a brand people remember. And I can build it to a standard that holds up next to the big names. That’s what I do for the businesses I work with. This time, the client was us.